The business world sometimes has a habit of making simple things really complicated, so it’s refreshing when someone comes along and does the reverse. The aptly named James Clear has just published ‘Atomic Habits’ a very practical & accessible book which explains the emerging science behind why and how we form habits.
Make it obvious.
Make it attractive.
Make it easy.
Make it satisfying.
Atomic Habits comes highly recommended. Regardless of whether you view as a self-improvement book, a window on consumer behaviour, or indeed both; I think you’ll find this book easy to read and stimulating.