To act, or not to act

To act, or not to act

Brand activism In the marketing echo chamber, it can be easy to get disenchanted with your role. Nowadays if your hair gel, extruded potato snack or toothpaste is not involved in some planet-saving endeavour or fight for human rights, then the zeitgeist implies we...
The best of frenemies

The best of frenemies

Why marketing & finance should work better together It could be said that marketing & finance functions have historically been pretty distant from each other. Stereotypically they are the organisations’ left and right brains, but in practice it’s often less of...
WHSmith – defying gravity?

WHSmith – defying gravity?

How strategic choices are shaping the future of a 200 year old retailer As any traveller who’s forgotten their headphones will tell you, there’s a whole chunk of money to be made selling gadgets and travel accessories in airports. That’s a fact not lost on WHSmith...
How not to plan

How not to plan

One of the unspoken roles of a good agency planner is to educate their clients. So even when a great book appears for planners, it’s should also essential reading for any client who holds a budget or commissions work from agencies. The result would be higher...
How not to plan

Atomic Habits – book review

The science behind habits and how we can better understand our consumers and ourselves The business world sometimes has a habit of making simple things really complicated, so it’s refreshing when someone comes along and does the reverse. The aptly named James Clear...