Vitabiotics – a potent growth story

Vitabiotics – a potent growth story

There’s a UK company working at the intersection of food and pharmaceuticals which has been quietly clocking up sustained growth by making smart strategic choices and strong marketing execution. Vitabiotics was established in 1971 by Kartar Lalvani who was later...
Vitabiotics – a potent growth story

Pig Wrestling – book review

I’m not a fan of “business” books written like fictional novels where real life examples are conspicuous by their absence. So I really wanted to dislike ‘Pig Wrestling’ by Pete Lindsay & Mark Bawden. However, the conversational simplicity of this short book...
Vitabiotics – a potent growth story

Rise of the neo-luddites?

It’s commonly spoken truism that the pace of change has never faster than today – and much of that is being driven by technology which is influencing almost every aspect of our consumers’ lives. However, for every trend that is a counter-trend and there are...
Vitabiotics – a potent growth story

Swimming upstream – creating space to think

I’m in the midst of delivering a bespoke global training programme aimed at helping a client’s marketing teams to develop even more effective marketing plans. But, there’s one element that makes me uneasy. “If I had an hour to solve a problem and my life...
Vitabiotics – a potent growth story

B2B: exaggerating the differences?

Many of us have heard stories of blue chips recruiting for candidates who’ll “challenge the status quo” – but refuse to countenance taking anyone who lacks experience in their specific sector. These ironic talent scouts characterise our...
Vitabiotics – a potent growth story

What problem are you trying to solve?

During two decades in corporate land and now seven years in consulting, I’ve seen my fair share of frustrated (and frustrating) projects. The collective misspent time and energy can be enormous and the hit to morale can out-last the project itself. Often –...