(and why it’s risky to assume we are)
Consumers are zero-based budgeting now
(will they continue to buy your brand?)
Purpose vs showboating
(do you put more emphasis on ‘doing’ or ‘saying’?)
Whatever our personal experience, perhaps one fringe benefit of this pesky virus is that it might encourage us to look at things differently. Let’s reflect on how we as business and marketing people can be better meet customer (and societal) needs in the months and years ahead.