|During our careers, many of us are faced with what’s essentially a choice between being a specialist or generalist. For senior marketing people seeking progression, a junction inevitably appears – either move to general management (perhaps via an initial sideways move) or a search for a bigger functional role outside the current employer.|
More effective problem solving
Happy today or perform tomorrow?
Coping with ambiguity
Being more innovative
In his concluding chapter, Epstein cites one of the motivations for writing the book – to act an antidote to what he calls the abundance of life “hacks” in the popular media. Hacks are simple one-size-fits-all recipes for success which he argues are hugely appealing because they promise a tidy prescription that’s “low on uncertainty” and “high on efficiency”.