What we do

Brand Ambition gives you the rigour and thinking of a strategy partner, but done in a way that is independent, relevant and flexed around your business.

Our tailored approach combines the best bits of a top-flight consultancy with a habit of listening better. We’ll co-create a programme of work that’s more relevant, flexible and gets put into practice.

Developing strategy & people are not side-lines for us: growing strong relationships and helping you prepare for the future is what we do.

Most of our work is in these spaces

Marketing & brand strategy

Helping you understand the changing landscape, co-creating strategies to serve markets and customers better – and helping you make money from doing so.  We facilitate or participate in a client’s long-term planning, bringing a wider external perspective to help develop a strategic plan and/or explore alternative future scenarios.

Brand planning

Providing the structure and facilitation your team needs to create and activate great brand & portfolio plans.  We can facilitate a process (often including several face-to-face or virtual workshops) to ensure your team creates robust brand plans.  We’ll recommend the right process for you, or work within an established framework if you already have one.

Strategy into action

Strategies that don’t get implemented are worthless. We help you identify ways to engage stakeholders and the wider organisation, devise effective change programmes and integrated action plans across functions.  Closer to home, we can help you ensure your marketing organisation, behaviours and processes are optimised for delivery.

Special projects & advisory

We advise business leaders & brand owners on marketing strategy, we also work as an extension of the client team on special projects that require independence and sensitivity.  I’m able to work with a maximum of 2-3 clients on a retained basis – historically this has worked for senior clients who want an expert perspective or just call on an impartial ‘sounding board’.

People & capability

If brands are one of your greatest assets, then the people that build them are certainly another.  We create and deliver bespoke capability programmes to help you get the best out of individuals and teams.  These might include elements of 1:1 coaching, mentoring, live action learning or structured training sessions with teams.  Feedback from clients says our interventions are fun, commercially-grounded, and strong on both theory & practice.

What our clients say